✅ Use this to…

…lay out a strategy argument your whole business can understand.

🧐 Explanation

Want to know what a strategy actually looks like?

This is it.

You should be able to write out your strategy in this simple narrative flow, which includes:

• Status quo of the category
• Your alternative approach
• What you need to change
• What you are physically going to do

…and more besides.

You can plunge right into this one, or use the other tools in this kit to try and create something that works.

🛠️ Do this

1. Check out this real life Tesla example to get a feel for the “vibe” we’re going for here:

   Tesla Strategy

2. Then write out your strategy with this template:

   The Strategy Document

✨ AI Support

AI shouldn’t write this for you, but once you’ve written it you can ask it to edit the copy so it’s more succinct and direct. You can also upload the template first so it understands the structure you are shooting for.